All Woman Project was created fully by the team at Les Mijotés in partnership with models Clementine Desseaux and Charli Howard. We decided to create a beautiful campaign that will make a splash in the Industry. All Woman Project is a 501-c foundation aiming to better the life of girls and women worldwide by displaying a true, beautiful, positive and unretouched image of women in photo and video campaigns throughout the year. The AWP is also taking actions where body image and self-esteem is the most challenging, in schools, by organizing events, workshops and meetings with school girls form elementary schools to college as well as help them forming their own AWP clubs to help make a change locally at their level where they need it the most.
Providing girls with role-models and inspirations is how we plan on giving them the strength and self-esteem they need to be the strong women they are meant to be. We believe greatness starts with self-love and we’re dedicated to make every little girl convinced that she can do anything, regardless of her background or her body.
Each project is carefully art-directed, casted and curated by models Charli Howard and Clémentine Desseaux, and produced by NYC-based production company Les Mijotés.
“We believe size or color doesn’t limit us as models or as women. We believe all body shapes and ethnicities deserve to be represented in fashion and in the media, helping girls worldwide feel positive and confident about themselves.”