[lay - mee - joe - tay]

A boutique full-service agency where brands come to grow.

NAVABI : Autumn 2016

Art Direction / Production

N  A  V  A  B  I      –     A U  T  U  M  N  /  1  6

A r t   D i r e c t i o n   &   P r o d u c t i o n

Navabi, lead retailer of plus-size fashion in Europe, was launching a new brand, self-owned, and needed an innovative campaign and imagery that brings something new and different but still aligns with the company’s values and base imagery constants.

We decided to take the brand to Paris for a very Parisian photo shoot with our local team. We took care of the casting, creative direction, scouting and production of the images and BTS videos. We negotiated the different rates and rights with the freelancers and organized the transport of the team and merchandise.