S H E G U L – A W / 1 6
A r t D i r e c t i o n & P r o d u c t i o n
Our goal was to match the brand image to the brand identity, high quality, high Fashion. Strong. Better the imagery of the brand as a whole. By changing up the team, the settings as well as the mood and adding more lighting and attitude to the images, we produced a strong look-book, sales driven and PR friendly.
