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A boutique full-service agency where brands come to grow.

CASTALUNA : Automne 2016

Art Direction / Production

C  A  S  T  A  L  U  N  A      –     A U  T  O  M  N  E  /  1  6

A r t   D i r e c t i o n   &   P r o d u c t i o n

Our goal was to introduce the Castaluna brand as a part of La Redoute; approachable, cool and body positive. Representing all their customers, from the most fashionable one to the more conservative.

We imagined different universes for their 5 different target customers and moved the decor from France to New York to introduce a breath of fresh air into the collection. The art direction changed for each target while keeping a consistency throughout the whole campaign.