Our goal was to introduce Castaluna rebrand as a part of La Redoute; approachable, cool and body positive.
We built custom interactive installations including “ateliers” with a photo booth, beauty-bar, boutique, love-note wall …etc. Each guest also received hand-made personalized gifts for them to remember the experience by. The event was attended by Press, Influencers and select Clients of the brand.
Our media team was on site to cover the event providing La Redoute with high-quality images+video for their marketing needs.