[lay - mee - joe - tay]

A boutique full-service agency where brands come to grow.

Shegul: AW / 16

Art Direction / Production

S  H  E  G  U  L      –     A  W  /  1  6

A r t   D i r e c t i o n   &   P r o d u c t i o n

Our goal was to match the brand image to the brand identity, high quality, high Fashion. Strong. Better the imagery of the brand as a whole. By changing up the team, the settings as well as the mood and adding more lighting and attitude to the images, we produced a strong look-book, sales driven and PR friendly.